Lesson Plan for Senior Secondary 3 - Marketing - Meaning And Reasons For International Marketing I

**Lesson Plan: Senior Secondary 3 Marketing** **Topic: Meaning and Reasons for International Marketing** --- ### **Lesson Objectives:** 1. Define international marketing. 2. Understand the reasons why businesses engage in international marketing. 3. Analyze the benefits and challenges associated with international marketing. ### **Materials Needed:** 1. Whiteboard and markers 2. Projector and computer 3. Internet connection 4. Handouts with key points and case studies 5. PowerPoint presentation ### **Duration:** 80 minutes ### **Lesson Outline:** **Introduction (10 mins)** 1. **Greeting and Attendance: (2 mins)** - Welcome the students, mark attendance. 2. **Hook: (3 mins)** - Show a short, engaging video clip of a well-known global brand (e.g., Coca-Cola, Nike) and ask students how they think these brands became successful worldwide. 3. **Objective Sharing: (2 mins)** - Inform students of the lesson's objectives and expected outcomes. 4. **Pre-test Poll: (3 mins)** - Conduct a quick online poll asking students if they can name any local brands that have gone international and why they think those brands succeeded. **Core Content (50 mins)** 1. **Definition of International Marketing: (10 mins)** - Present the definition of international marketing. - Discuss the difference between domestic and international marketing. - Use slides with key definitions and examples. 2. **Reasons for International Marketing: (20 mins)** - Economic reasons: Market expansion, profit maximization, economies of scale. - Strategic reasons: Diversification, competition, partnerships. - Consumer-driven reasons: Demand for international goods, global presence, brand recognition. - Political and legal reasons: Trade agreements, tariffs, regulations. - Discuss each reason with real-life examples. - Use visual aids and infographics to make the content engaging. 3. **Benefits and Challenges of International Marketing (20 mins):** - **Benefits:** - Increased revenue - Access to new markets - Improved reputation and brand equity - Innovation and learning - **Challenges:** - Cultural differences - Language barriers - Legal and regulatory issues - Currency fluctuations - Conduct a comparative analysis using a case study of a successful (or failed) international marketing campaign. - Engage students in a Q&A session to deepen understanding. **Application (15 mins)** 1. **Group Activity: (15 mins)** - Divide the students into small groups. - Assign each group a scenario where a local business is thinking of expanding internationally. - Have each group brainstorm and outline the reasons for expansion along with anticipated benefits and challenges. - Each group will briefly present their findings to the class (2-3 minutes per group). **Conclusion (5 mins)** 1. **Recap: (3 mins)** - Summarize the key points covered: definition, reasons, benefits, and challenges of international marketing. 2. **Exit Ticket: (2 mins)** - Have students write down one reason why international marketing is important and one challenge they found most interesting. ### **Assessment:** - Participation in discussions and group activity. - Quality of group presentations. - Exit ticket responses. ### **Homework:** - Write a one-page essay on a company that has successfully entered the international market, highlighting the reasons for its success and the challenges it faced. **Note:** Adaptation and flexibility are crucial depending on the class's comprehension and engagement levels. Always be prepared to provide additional examples or re-explain concepts if students struggle to grasp the material.